I Thought A Recent Post I Had Written on Personal Branding Was Totally Kick Ass
The post is now called Personal Branding: A Guide for Individuals & Small Business.
That isn’t what it was originally called.
The original title was: The Last Article On Personal Branding You’ll Ever Need to Read.
I was pretty proud of it and considering my experience with creating a successful brand, I thought I was well qualified to share my knowledge.
I sent it out to the world (or at least my world), then decided to share it within a special Google Plus community devoted to Personal Branding and Thought Leadership. I thought it was PERFECT for that community. The community and is run by several people I respect tremendously and are “heavy hitters” in the more tech side of social media.
I Was Wrong and Was Told So By My Community
Imagine my surprise when I received a comment from the moderator that perhaps I needed to revisit the post as the title was classic click-bait and the content of the post didn’t live up to that title (i.e. not enough meat to back up my story).
He was very professional and courteous, but of course, it took me by surprise.
Let’s face it, if you’re a writer, every piece of content you write is “your baby.” My writing is as much a part of me as my arm. So to have someone criticize my writing was like a blow to the chest.
After The Initial Shock Wore Off Though, I Seriously Considered What He Had Said
In other words, I put on my big girl pants 😉
I really read what he was saying, took a minute to absorb, and went back and re-read the post.
And you know what? He was right.
The post was certainly not up to my usual standards. I’m OK with titles that promise the moon, but you better live up to that promise or you risk ticking off your readers. I hadn’t done that. Instead it read like one of those trashy posts/ads that pops up in my feed and I can’t click away quickly enough.
And Then I Asked How I Could Improve the Post
So, I asked for his opinion on what I could do to improve the post. Because in the end my writing is a reflection of me. I never want to push out mediocre crap because I’m not a mediocre person. It also insults my readers, who have come to expect certain things from me when they read my posts.
I’ve included a link to the entire conversation on Google Plus- https://plus.google.com/112592036596577875287/posts/QfAvUh5fHjJ
I’ve also included screenshots of the conversation below.
Once I Got the Suggestions for Improvement, I Got Up Early the Next Day and Revamped the Post
And when I was done and re-reading, I was smiling. THAT’s what it should have been like the first time. THAT’s what I owed my to writing. And to my readers.
Here’s What I Learned from This Experience, And Could Be Very Valuable to You Too
- I don’t know everything. Neither do you. So surround yourself with people who know more than you. Trust me, the experience will enrich your life and make you a better person overall.
- There will be genuine haters and you need to learn how to recognize them, so you can ignore them in the future. I’ve gotten everything from “Goddess is giving her way too much credit…..” to hate-filled, nasty comments. I say if someone can’t address the issue at hand and has to resort to name-calling or picking on things not even relevant to the conversation, they’re so not worth your time. That’s what the “Block” and “Mute” features are for on various social media platforms.
- If you’re not dealing with a hater, but an honest to goodness person offering up constructive criticism, by all means LISTEN. No, it’s not easy. Yes, it hurts. But that criticism turned my post into the kick-ass post it was meant to be. And THAT’S really what matters- turning out quality writing that puts joy in my heart and the hearts of others. Learn how to accept constructive criticism and YOU WIN.
- Your biggest critics can often be your biggest advocates. And I’m talking about critics that actually strive to help you. They see your potential and actually want to see you reach it. So by offering suggestions and comments about how to improve, although it may seem like they’re tearing you down short-term, they’re actually building you up for the long-term.