Those new to the blogging scene read everything they can about “How to write a successful blog.”
They read about how to structure a post so it gets read. And how to SEO the hell out of a post so it ranks high in search. And the optimal number of times your keyword should appear. And how the trick to writing a good post is to stand on your head, cluck like a chicken and chant, “I believe, I believe.”
And 800 other things that will suck all traces of humanity from your writing and make it sound like it was written by a goddamn robot.
These early lessons scare the hell out of new bloggers. And so they quit before they even begin.
At one time I really worried about these things (let’s face the facts- ego has a LOT to do with it).
And then my friend died. And I asked, “What the hell am I so worried about?”
Only 42 years old (which is 3 years older than me, mind you). No indication of a problem, just suddenly and in her sleep.
I’ve come to the conclusion that whatever your passion is, you need to do it and critics be damned. Life is, indeed, very short.
For me, it’s about the process of writing. The magical stuff that happens when your words start to come together and paint a picture. In some ways it’s like creating art. And I am no artist in the traditional sense (I rock on stick figures, but that’s the extent of my talent). But with writing, I have the potential to create a masterpiece.
But even if I don’t EVER get to that point, it’s the writing that feeds my soul. The process. The act of putting pen on paper (or fingers on a keyboard). Truthfully. I HAVE to do it. I can’t explain it. It just IS.
And certainly yes, if you’re blogging as part of your business, you want your time spent to be valuable. You’d love to bring in a few leads and grow your business. In my business, that’s always a perk.
But if the writing feeds you, makes you happy and communicates that level of passion, how can that NOT be a valuable use of your time?
Our society is getting really good about automating the hell out of about anything and stripping away any traces of humanity.
Writing gives me my humanity back. It allows me to feel a part of something bigger than me. I’ve made tremendous friendships. I’ve cemented old friendships. It’s made me happier. And people can see that. And hopefully it translates to folks who want to do business with me because my passion for insurance is equaled by my passion for writing.
So my tip for “How to write a successful blog?”
I say screw ’em. For me, it’s all about the words. And about you. Be well my friends.
Your turn. Am I being too simplistic? Are you seeing a return to humanity in writing? Or is it all about the analytics behind the words? Which person or organization would you say has done a bang-up job of keeping the writing human, yet really taking advantage of technology?