Since I’ve rolled out The Insurance Goddess persona, I’m always on the lookout for places for her to appear. Since our county fair is the social event of the year, I had been wondering how she could make an appearance without just showing up in costume and randomly wandering around (I gather enough looks as is, it’s best to have some sort of a plan).
As if the heavens heard me, my friend Brenda Moots asked the Goddess to appear at her business’s display booth (Indian Lake Outfitters). So off I went for a few hours of fun and entertainment. Brenda also graciously allowed me to display and give away promotional items for my business, Alan Galvez Insurance.
In my few hours there, I had convinced a dozen people to have their picture taken with me, given away some chip clips and litterbags and had some great conversations. The highlight was when a lady walked by, pointed and said, “I know that costume from Facebook. You’re the Insurance Goddess!” She was just so excited.
It is amazing that in a few months, this character has really seemed to take hold on people. So, it got me thinking- “What is it about this character that appeals to people?” Maybe I’m reaching here, but in a world that is so lacking for heroes, perhaps she is seen as one. Let’s face it, our world is pretty messed up at the moment- we don’t trust our leaders and barely each other. We have no superheroes like our parents and grandparents had. Maybe we’re crying out for one.
Or maybe the world in general hates insurance so much, they’re relieved to see a fun side to it. Makes the concepts and ideas less scary. Actually personifies a very intangible product.
On that same note, perhaps it builds in a trust factor. I had a customer say “I know the Goddess will watch over my house.” Although that may grant me a bit more power than I deserve, I get what they’re saying. They feel safe and know that costume or not, I will be there to help should they need me. Even in the worst of situations. That’s a pretty awesome compliment.
I don’t have any lofty goals for the character. I suppose that if all the Insurance Goddess character does is bring a smile to someone’s face and give them a chuckle, then I will have succeeded. If it helps them to remember who I am, then even better. And if it brings them around to talk about my favorite subject, then that’s a bonus. We all need superheroes.
But enough of my ramblings- what’s your opinion? Why do you think this character appeals to so many? I’m interested to hear your take. Please comment freely.
As always, thanks for reading.