Pictures eloquently express the full range of human emotions better than any words can
And this is coming from a writer. I never thought I would say this. But it’s true. Yes, It’s very important to put yourself into your stories to make an even bigger impact on your reader. But pictures are, dare I say, even more important?
I’m really not sure why it’s taken me so long to realize why no good story is complete without pictures. Pictures could mean photos, graphics, or a variety of other items, but the idea is the same- your story will be much, much richer if there are visuals to accompany it.
Pictures make the reader experience SO much richer. They make writing the post that much more enjoyable.
Pictures connect your thoughts with a visual representation of your thoughts and tie it up with a nice, neat bow.
I never fully appreciated the story they can tell. A picture’s worth a thousand words, right?
But I didn’t always enjoy pictures as much as I do now- and then my daughter was born.
And I fell down the rabbit hole that is scrapbooking. Yes, I’m an avid scrapbooker and even do it old school- using paper and printed photos (many reasons why I don’t do digital- but that’s another topic entirely).
When I started scrapbooking, I learned the power of pictures and the story they can tell
When I take pictures now, I put on my scrapbooker hat. I think to myself, “How should I take this picture to accurately describe this moment in time?”
Because a story is made up of little moments. And I’m telling her story.
My son rolled along a few years later and I do the same with him. I scrapbook everything I can, vacations, holidays, school events, you name it.
Because these moments are all part of a larger picture- their story.
And when I go back and look through the scrapbooks, I relive the story.
I smile, I laugh, I might even cry. But above all, I feel.
Why your story is not complete without pictures- Pictures make you FEEL something. And that’s the goal with any visual storytelling, isn’t it?
- To tell a story
- To make the reader connect with the story emotionally
- To inspire a desired action based on that emotion
So, whether you’re writing a blog post or putting together a social media post for your business, pictures MUST be part of your strategy.
Ever hear of two little platforms called Pinterest and Instagram? Yeah, I thought so. When you spark that emotion enough to get someone to take action, that’s gold.
EVERYONE loves looking at pictures. And sometimes it’s purely because they’re a visual person and don’t enjoy reading words as much as looking at pictures. So by including visuals, you’re not excluding anyone.
If you’re still a non-believer, check out my recent analytics
In the most recent check of my analytics for both this blog and my agency website, Pinterest was referring 11% and 10% of traffic, respectively. That not seem like much, but it was about 7% the month before.
Judging by the number of repins, likes and comments I’m getting on both platforms, I can only see that number increasing.